Arkose Labs Solution for Spam and Abuse
The Arkose Labs platform effectively roots out automated and human-driven spam and abuse on externally facing forms and in-application customer actions.
Many organizations have deployed basic spam and abuse solutions on their websites, but are suffering due to the significant limitations of these solutions. Legacy technology cannot defend against increasingly complex attacks, and are being circumvented at scale by bots and automated solvers. The user experience is often very poor for legitimate consumers, who are presented with authentication challenges that are difficult to solve. Additionally, solutions which are designed purely to differentiate between automated and human activity cannot defend against traffic originating from low-cost human “sweatshop” resources, which are used to avoid detection by anti-bot technologies.
Arkose Labs provides a fresh approach to help drive up legitimate revenue-generating traffic on websites and apps while protecting good users from spam and online abuse. Arkose Detect provides invisible analysis of activity in real time, based on device, network and behavioral patterns. Traffic is classified and triaged based on its risk profile, flagging any telltale signals of spam or abuse. This informs Arkose Enforce, a challenge-response mechanism, which presents interactive challenges to higher-risk activity.
Technology Highlights
Unified Solution
Risk-based analysis backed up by secondary screening of high-risk activity.
Graduated Risk-Based Friction
Adapts the challenge to the appropriate risk profile.
Interactive Challenges
Root out automated attacks and sap fraudsters’ time and resources.
In-Platform Protection
Monitor and challenge user activity within the application to stop various forms of abuse.
Reporting Dashboard
Visibility into security across customer touchpoints.
Arkose Labs prevents spam and abuse in all its forms
Graduated friction roots out bots of all degrees of sophistication as well as human-driven attacks. The innovative nature of the enforcement challenges ensures they are resilient to being solved automatically, as they are context-based and rendered in real time. They feature countless possible solutions - therefore automated programs cannot be trained to solve them. While good users can easily solve the puzzles to self-remediate, automated traffic fails and sweatshop traffic is slowed down dramatically. As spam and online abuse are high-volume, low-rewards activities, slowing fraudsters down ruins the potential ROI and compels them to abandon the attack.
Bogus New Accounts
Dissemination of Malicious Content
Fake Reviews
In-Game Abuse
Romance Scams
Disinformation on Social Media
Gift and Discount Voucher Hacks
Scams Targeting Platform Users
The Arkose Advantage
Undermine the ROI of spam and abuse attacks
Targeted friction renders spam and abuse a financially non-viable attack vector.
100% SLA Guarantee
Commercial guarantee that the solution protects against automated attacks of all sophistication levels.
Long-Term Protection
Challenges are constantly evolving and are tested to ensure resilience to machine vision technology.
User Experience is Front and Center
Enforcement challenges are inspired by gamification, with a ~98% completion rate by good users.
Bespoke and Brand Integrated
Branded challenges embedded into the regular customer flow for a seamless authentication experience.
Demonstrated Results
Increases good user throughput by 33%
Seven-fold increase in detecting spam and abuse
Lowers the instances of downstream banning of bad users
~98% pass rate of challenges by good users
Conclusion
Arkose Labs provides a flexible solution, which can protect any customer action from malicious activity. With embedded machine learning and advanced analytics, Arkose Labs provides an impressive level of sophistication to keep ahead of the evolving spam and abuse tactics, but without the complexity. The solution can be deployed and tuned within weeks, even for large and complex organizations. Its bilateral approach combines passive analysis and interactive challenges which is highly effective at deterring large-scale, malicious activity targeting digital properties.
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